Insights
Market analysis, investment frameworks, and lessons from operating and renovating properties in Sonoma County wine country.
June 2026
Asymmetric Information: What the Seller Knows That You Don't
The seller knows more than the buyer, and the gap favors the seller. The routine diligence is table stakes — the edge is pattern recognition: reading the signals that point to problems you can't inspect, behind the walls and under the slab, and turning a discovery into a renegotiation or a clean exit.
Read more →Updated May 2026
What a Sonoma County Property Actually Costs to Own
Property taxes, fire-zone insurance, well and septic upkeep, road associations, and the line items Bay Area buyers consistently miss — worked through four representative properties with real numbers.
Read more →Updated May 2026
The Compound Buyer's Guide: What to Evaluate Before You Purchase a Multi-Structure Estate
Compound properties are complex. Here's the framework I use — from permitting and zoning to revenue modeling and renovation ROI — to evaluate multi-structure estates in Sonoma County.
Read more →Updated May 2026
STR Investment Math: What Sonoma County Short-Term Rental Numbers Actually Look Like
Based on real operating data from wine country STR properties, here's what revenue, expenses, and net operating income actually look like — not the projections you see on listing sheets.
Read more →Updated May 2026
Value-Add Wine Country: How to Identify Underperforming Properties with Upside
The best value-add opportunities in Sonoma County aren't always obvious. Here's what to look for in zoning, structures, and market positioning to find properties with genuine renovation upside.
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