Guides & Insights

Where do you want to start?

Pick the path that fits what you're buying. Read it in order, or take the piece you need.

Start hereReturns Under UncertaintyStart here. Where property returns actually come from — buy to a floor, price the options others miss, and never risk ruin.Read this first →The lensAsymmetric Information: What the Seller Knows That You Don'tThe lens underneath — why the information gap is the whole game, and how representation closes it.→

What are you buying?

Three paths. Follow one in order, or jump to what you need.

A · Buying a Home

First home, next home, or new to Sonoma County

Everyone starts here

1What It Actually Costs to OwnThe carrying costs to plan around.2Fire Insurance & the FAIR PlanWhat it costs, and how to keep a home insurable.

Then, for your situation

First home →New to the county →Trading up · soon

Request the Home Buyer’s Playbook →The comprehensive take-home, in one place.

B · Buying to Produce Income

Short-term rentals & investment property

Start with the numbers

1STR Investment MathWhat the numbers really look like.2What a Wine-Country STR NetsGross vs. what you keep.

Then go deeper

What an STR does to a W-2 tax bill →The same STR, two exits · soon

Request the Income-Property Playbook →Plus the interactive STR analyzer.

C · Lifestyle & Destination

Second homes, multi-generational & estates

Start here

1The Compound Buyer's GuideWhat you're actually evaluating.2Value-Add Wine CountryFinding the upside others miss.

Then go deeper

Buying a second home · soonThe ADU opportunity · soon

Request the Lifestyle & Estate Playbook →Williamson Act, ADUs, water — the deep read.

Keep exploring

Not on a path yet? Get the lay of the land.

Area

Healdsburg

Town, market, and days-on-market.

Area

Dry Creek Valley

Wine country, up close.

Area

Sonoma Wine Country

The wider region, oriented.

Explore

Discover Sonoma

The region, on a map.